SSG

Static Site Generation builds all pages at deploy time and serves them as plain HTML files. The result is extremely fast load times and strong SEO because search engines get fully rendered content immediately. SSG is ideal for marketing sites, blogs, and documentation where content does not change with every request.

The analogy: a printed brochure versus a chef cooking to order. A static site is the brochure — every page was finished ahead of time, so handing one to a visitor takes no work at all. There is no database to query and no code to run when someone visits; the server just hands over a ready-made file. That is why static pages load nearly instantly even under heavy traffic.

Why it matters for your project: for a marketing site, blog, or service business website, static generation is usually the best value on the menu. You get top-tier speed (which feeds rankings and conversions), hosting that costs little or nothing, and almost nothing that can break or be hacked at 2 a.m. — there is no live database or server-side code to attack. The trade-off is that content updates require a rebuild, which modern platforms automate down to about a minute.

SSG pairs naturally with a CDN, which copies your pre-built files to servers around the world so every visitor loads from nearby. It also pairs with a CMS: editors change content in a dashboard, and publishing triggers a fresh build. When pages must be different for every visitor — logged-in dashboards, live inventory — that is where SSR takes over instead.